How I built my self-build house: Gus Zogolovitch & Zog House


Our MD Gus Zogolovitch was inspired to help more people build their own homes after building his own home in North London and overcoming all the obstacles and challenges of doing a self-build. Taking all the lessons he’s learned from working as a property developer for over 20 years in London, Unboxed Homes’s mission is to make the process of building your own home simpler and easier.


Here’s how it all started.


Finding land for Zog House


“Residential use on that site? …Not a chance”, chuckled the planning officer rather cruelly after my girlfriend and I had bought an unloved, overgrown and dilapidated terrace of garages at auction in 2004.


Five years later and we have just had our first neighbours’ party in the new house.  Five years is not considered a particularly long time in a self-build project, but during that time, my girlfriend had become my wife, she had given birth to one child and was expectant with a second.  


It had taken this long to overcome the sea of objections from local neighbours and get planning consent, to succeed in building within the very tight site constraints and to find contractors who could actually understand the drawings.  


The site is in a conservation area on a typical London suburban street bordered by pretty Victorian terraced architecture either side.  The planners had turned down four previous planning applications (and the inspector had done the same at appeal) and the site had various legal conditions imposed upon it which theoretically prohibited the use of residential use.  


The architects & the design

Undeterred, we ran a competition amongst three invited architectural practices which was won by a young firm called Groves Natcheva.  The brief was simple – to design a scheme which overcame the numerous planning issues and at the same time was able to be a home which would suit a contemporary family lifestyle.  


Both objectives were accomplished with the split level, which offsets the floors by half a storey.  It satisfies the complicated geometric rules surrounding the overlooking and overbearing of neighbours, but has the added benefit of creating a three dimensional open space which suits us as a family so well.  


It spatially interconnects the kitchen and the kitchen table with the dining room and the workspace but gives each of these spaces a half-level separation.  This allows adult and child activities to co-exist happily.  Each of us can find our own space and inhabit it within the building but still feel connected to the others.


Building Zog House

Having succeeded at planning, we then had to find a contractor to build it.  We went to tender to four local contractors who all, bar one, pulled out of the process.  They were not interested, it was far too complicated, they couldn’t really understand the drawings and there was other ‘lower lying fruit to pick’ elsewhere.  


In the end, we found a German manufacturer of bespoke prefabricated clay and concrete walling who could make the entire structural shell in the factory and bring it to the UK on the back of a (surprisingly) few number of lorries.  They were able to erect the building in a matter of three weeks.


Once the Germans were on board, we were left to fill in the gaps and had to find some local ground workers to pile the entire boundary of the site including the underpinning of a local electrical substation.  


We had to find people to roof, to clad, to fit the windows, to fit the interior and so my job went from design, planning and legal expert to construction manager.  It was a collaborative process between architects, contractors and me in the middle pushing them all the way and it has benefitted from this.


We looked long and hard at the environmental credentials of the building.  We did not want to add ‘eco-bling’ for the sake of it so we tried to use low-energy products that meant something: Solar thermal panels, rainwater collection for toilets, washing machine & the garden, low water usage showers, triple glazing, whole house ventilation and heat recovery and decent levels of insulation. 


Zog House

Five years after buying the plot we moved in.  From the outside (which is under the influence of the planners), Zog House is a smooth white rendered modernist-influenced cube rising from exposed rough and wild landscaping.  This juxtaposition continues inside with plaster offset by exposed concrete and warm natural flooring.


From the outset, we were keen to create a modern design that reflected a modern family home with a design that wasn’t ‘minimalist living’ but one which was robust enough to withstand the normal rough and tumble of young family life.  


The use of exposed concrete might not sound very family friendly – but the concrete is raw and marked, and looks better as it ages unlike the ubiquitous white plaster which seems to need repainting every year.  


It stands up to the crashing and bashing of a 2 year old and since it absorbs the heat in summer it keeps the house at a lovely even temperature throughout the year.  The split level allows us to have quiet time in the kitchen or in the study while our toddler and his friends play in the living room.  We are separated but still connected. 


Zog House is a modest, contemporary house on the outside, with a split level radical core of uncompromising modernist architecture on the inside.  


It is special because it is an example of modern architecture harmoniously fitting in with Victorian neighbours.  It is special because it shows how a home can be built on tight brownfield infill urban plots but feel light and spacious at the same time.


However, most of all, it is special because it is a contemporary home that centres around the needs of a family living in our time rather than the other way around.


If you’d like to build your own home, we’d love to help you! Sign up to our newsletter below and get notified of new self-build land when they come up. Have questions about self-build or have a site you’d like us to take a look at? Get in touch here.

Gus started in the property world over 20 years’ ago when he accidentally project managed his own loft conversion and then went on to do his own self-build home in NW London. He has been in property ever since. His believes self-build and custom build delivers better quality, better design, better value and is better for the environment. He sits on the national executive board at NaCSBA and chairs the custom build developer group. He is  a member of the Expert Advisory Group and contributed to the Bacon Housing Review for Government.  He is a frequent architectural judge and speaker and is a member of two design review panels.

More about Zog House
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How to find a plot – Gus’ top tips
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